RICOH LAUNCHES THE AFICIO MP C2050/MP C2550 COLOR

New Series Offer High Quality Color at a Low Total Cost of Ownership

West Caldwell, NJ, December 3, 2008 – Ricoh Americas Corporation, the leading provider of digital office equipment, today announced the launch of the Aficio MP C2050/MP C2550 color multifunction products (MFPs). Designed for small and medium sized businesses, the MP C2050/MP C2550 Series provides the features typically reserved for more expensive MFPs at an affordable price.

Furthermore, the MP C2550 has gone through extensive testing at Buyers Laboratory and it was recently awarded the company’s “Highly Recommended” rating and Certificate of Reliability.

In today’s fast paced business environment, color documents are vital in obtaining a competitive advantage. The Aficio MP C2050/MP C2550 delivers 20 pages-per-minute (ppm) and 25 ppm for full-color and black & white output respectively, and offers resolution of up to 1200 dpi, giving organizations the boost they need in the marketplace. In addition, color documents look more professional with vibrant images due to Ricoh’s new PXP™ toner. Businesses can enhance productivity and reduce costs simultaneously with the Aficio MP C2050/MP C2550 Series as it saves paper by printing two-sided documents at nearly 100% of the simplex speed.

Smaller organizations and workgroups can reduce the costs associated with maintaining four separate devices by consolidating to these MFPs, which offer several document management functions and high-quality color output in one device. The Aficio MP C2050/MP C2550 Series also allows organizations to develop finished documents in-house, streamlining production expenses. An optional Internal Finisher with Hole-Punch capabilities enables users to tailor the Aficio MP C2050/MP C2550 to their specific needs without utilizing extra floor space.

“In today’s economic climate, businesses do not want to sacrifice quality for price, and with the Aficio MP C2050/MP C2550, they don’t have to,” said Michael Hunter, director, Product Marketing, Ricoh Americas Corporation. “The MP C2050/MP C2550 Series offers companies a secure way to produce high-quality color documents at a low total cost of ownership, all of which our customers have come to expect from Ricoh products.”

Organizations of all sizes must meet security standards and compliance regulations. Providing numerous levels of authentication that allow administrators to confirm user identity and control access to color printing, scanning and other functions, the Aficio MP C2050/MP C2550 helps businesses meet or exceed these requirements. Among the beneficial security features are Locked Print, which prevents confidential documents from unauthorized viewing, and the DataOverwriteSecurity System (DOSS) option that automatically overwrites the hard drive. Another option, HDD encryption, enables businesses to protect valuable data in the event that the hard drive is stolen.

The MP C2050/MP C2550 Series expedites important document communications with customers, colleagues and other business partners efficiently with several Scan-to functions, including Scan-to-Email, Scan-to-FTP and Scan-to-Folder. A new feature, the Scan-to-Media function, allows users to store scanned documents directly to a USB memory device or SD memory card, for instant portability.

The Aficio MP C2050/MP C2550 Series is equipped with an 8.5” full-color W-VGA display for easy navigation. In addition, the Series supports a number of third party
solutions, including GlobalScan NX and the Card Authentication Package, which enables users to efficiently and effortlessly complete tasks.

The suggested retail price for the Aficio MP C2050 and MP C2550 is $5,800 and $7,500 respectively. The Aficio MP C2030 will join this series in mid-January, offering a basic feature set that includes TWAIN Scanning, Faxing and Printing in Windows environments. To learn more about Ricoh’s full line of products, please visit www.ricoh-usa.com.